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- Front-End Pricing - Enhanced pricing strategies by analysing service package data, resulting in increased conversions. Useful when optimising user interfaces and layouts to improve user experience, conversion rates, and overall website performance. - Gained proficiency in A/B Testing, and customer journey optimisation. Helps when making data-backed decisions to improve the visual and interactive aspects of a website, enhancing its effectiveness and user engagement. - Garage Networking - Notably, I developed models to reduce cancellation rates, increasing overall efficiency.

Econometrics – Sky X Austria: • Consumer Confidence & Economic Sentiment – Created 4 to 12 weeks moving averages for consumer confidence & Economic Sentiment in Austria. • Sky X Base – Calculated the total weekly figures for New Acquisitions, Converting Free Trialists, Returning from Pay, Opening Base Subscribers, Reactivation and All Sales for each subscription. NOW Insight Analyst: • Brand Equity Dashboard - Measured the awareness of intensity for NOW within a specific category and audience. • Brand Equity Dashboard - Tracked the awareness of NOW as a brand, and calculated consumers intention to purchase NOW. • In life, Leavers and Joiners Survey Dashboards - Gathered data from NOW Digital Decisioning: Adobe Audience Manager (AAM): • Targeting and analysing pre-activation attrition across groups of Sky Q customers in the pre-install period, including DTV, BB, and TP • To determine which consumers fit into this group, SQL joins were used. Exporting these datasets to Adobe People on a regular basis for Audience building HR People Analytics: • Effectively analysed data and gained an insight into extracting and transforming data • Managed all the weekly reports